In this day and age, to be a working creative is to take on both the craft and the business. In a sense, we are both the creator, and the created. This requires the ability to wear two hats and to wear them well; to know ourselves deeply as artists, and to understand our marketplace accurately as entrepreneurs.
Regardless of how we might feel about playing the business side of the game, if we truly want to achieve our personal vision of success, branding can be a valuable addition to our toolkit.
