National Film and Sound Archive
APS6 | Marketing Specialist, Onsite Programs
Lead dynamic campaigns for NFSA’s film, arts & cultural events. Engage audiences & craft impact-driven marketing in an energetic and supportive team!
Salary: $94,563 – $105,910 p.a. plus superannuation
Location: Acton, Canberra
Job Type: Ongoing/Non-ongoing/Full-time
Close date: 11:59pm AEDT Sunday 30 March 2025
About the National Film and Sound Archive
The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual archive, telling the national story by collecting, preserving and sharing audiovisual media, the cultural experience platforms of our time. The collection itself dates back to 1935, making it one of the world’s oldest audiovisual collections. It is also one of the country’s most used cultural collections, with around 125 million views of collection content each year. The NFSA is in a period of significant change. Following increased Government investment, the institution is in a process of digital transformation, establishing the NFSA as Australia’s most dynamic and valued cultural organisation. We are rebuilding our curatorial workforce and developing the NFSA’s capacity to digitise our collection at scale – to preserve it for the future, to make sure it can be discovered, and to share it with all Australians.
We continue to work on developing a stable, secure and future-proof workforce across our four physical sites based in Canberra and Mitchell in the ACT as well as in Sydney and Melbourne.
We are also undergoing a program of business improvement for many of our corporate systems to improve efficiency and reduce manual handling.
We are an ambitious organisation, and we aim to be an employer of choice within the Galleries, Libraries, Archives and Museums (GLAM) sector, providing exciting and challenging work, as well as favourable employment conditions and unique development opportunities for our staff.
About the Team
The Marketing Design team is part of the Marketing and Communications Branch. The Marketing and Communications Branch contains the marketing, communications, editorial and content teams.
The team works closely with NFSA staff across all business areas to support the strategic direction and draws audiences to our national digital platforms and onsite programs and events in Canberra.
The Opportunity
The Marketing Specialist, Onsite Programs plays a key role in the Marketing and Communications team. This role is responsible for driving audience and brand growth for the NFSA with a key focus on Acton location. The Marketing Specialist, Onsite Programs will develop campaigns to promote NFSA’s onsite experiences in Canberra to local audiences, including exhibitions, public programs, film screenings and events. In addition, this position is responsible for driving growth across all key digital platforms.
The Marketing Specialist will possess strong campaign skills with strengths in copywriting, storytelling and an audience focus. They will be curious, insight driven and passionate about driving growth in sales, attendances and cultural participation.
Please note: This recruitment process is intended to fill both current and future vacancies. While the position on offer is ongoing, a merit pool of suitable applicants may be established to fill similar ongoing and non-ongoing positions within the next 18 months.
Key Duties
Under limited direction, this position is responsible for delivering the following functions:
- Design and implement marketing campaigns for on-site programs, exhibitions, and events to deliver attendance, revenue, and positioning goals. This includes managing timings, goal setting, monitoring and optimising, reporting, and budget tracking.
- Manage the development of campaign assets, including briefing design and audiovisual production, writing marketing copy, and managing approvals and materials production.
- Be the primary liaison with media outlets and develop local, industry and community partnerships and networks.
- Develop strategies and initiatives in collaboration with relevant teams and stakeholders, that are designed to grow NFSA’s digital audiences on email database, social and website visitation.
- Collaborate with the wider marketing team on paid social campaigns for onsite programs, local audience interests, and events.
- Develop and implement onsite customer acquisition and cross-sell plans and collaborate with the Marketing Manager on building insights about the audience.
- Manage marketing images and photographers.
- Identify industry trends and emerging opportunities and track key performance indicators, including producing post campaign reports.
- Track budgets and process invoices for all paid activity.
- Ensure all initiatives are viewed through the lens of our Disability Inclusion Action Plan, Reconciliation Action Plan and Sustainability and Climate Action Strategy.
Note:
- The role may require occasional afterhours work to document events or to moderate social media channels. In addition, the role may require some travel to Sydney.
Selection Criteria
The successful candidate will demonstrate their capacity against the following:
Desired Skills and Experience
Mandatory:
- 5+ years’ experience in a campaign marketing role or similar.
Desirable:
- Marketing experience within the arts or cultural sector.
Eligibility
To be eligible for this position you must:
- Be an Australian Citizen.
- Satisfactorily complete an Australian Federal Police National Police Check.
How to Apply
When applying via our online e-recruitment system, please address the details in the ‘Key Responsibilities’ and ‘Selection Criteria’ by outlining in 1,000 words or less, how your skills and relevant experience demonstrate that you would be our ideal candidate. Your current resume is also to be included in your application.
In addition to an application and your resume, the assessment process for this position may also include an interview and referee reports.
We welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.
What we offer you
We provide a diverse, inclusive, and supportive work environment with access to:
- Great training and development opportunities.
- Generous leave and flexible working arrangements.
- Our Employee Assistance Program (EAP – a free counselling service for you and your family).
- A competitive salary, plus 15.4% superannuation.
- Rewards and recognition initiatives.
Cultural Values
We are an equal opportunity employer, embracing a diverse range of applicants such as veterans, and people who identify as Aboriginal and/or Torres Strait Islander, LGBTQIA community members, individuals with disabilities and/or health conditions, as well as those from varied faith and cultural backgrounds. At the NFSA we prioritise the development of a safe, inclusive, and high-performance culture through shared actions and behaviours that align with our strategy and direction. This empowers our employees to effectively contribute to our goals.
The National Film and Sound Archive of Australia is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for these principles in theory and practice.
RecuitAbility
RecruitAbility applies to this vacancy. Under the RecruitAbility scheme you will be invited to participate in further assessment activity for the vacancy if you choose to apply under the scheme; declare you have a disability; and meet the minimum requirements for the job. For more information see: RecruitAbility | Australian Public Service Commission (https://apsc.gov.au)
Contact Officer
Anna Michael | Marketing Manager Campaigns
P: 02 8202 0170
