Plan early to capture the right imagery on set. Compilation via Carnival Studio.
Key art is the face of your project. It’s the imagery used to sell a film or TV series in just a few seconds. The pictures, words and messages in the poster, thumbnail are meant to grip viewers and make them want to find out more.
What mood do you want to create? What’s the genre? Who’s the talent selling the story? How do you craft a sticky campaign that stands out in a crowded content marketplace? Australian feature films especially need all the help they can get.
Rochelle Siemienowicz is Screen Content Lead at Screenhub. She is a writer, film critic and cultural commentator with a PhD in Australian cinema and was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates'. Rochelle has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, is out with Midnight Sun on October 1, 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk
