Image: Gogglebox proves that audiences are flighty, mischievous and very, very real.
For six years, Deloitte has published a survey into media consumption habits by Australians. At stake is the life and death of the sector and our small subsidiary culture at the edge of the English-speaking world.
The traditional commercial FTA providers claim they have two precious attributes. They broadcast live material and we watch in groups and share our excitement. We wait to see what will happen, roar with each other over goals and reality TV flubs, and race for the TV when cities explode on the news. They continue to say that the audience figures are good and they have deep pockets.
