Arts TV hunts a niche audience online

Both the ABC and Foxtel are discovering that the future of the arts on television is healthier if it is also online. Can experiment and a sense of freedom bring younger audiences?
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Image: Foxtel Arts branding

The high ground in arts broadcasting has traditionally been occupied by the ABC, which is watched closely by the creative community determined to keep Auntie’s eye on the ball.

After launching the Artsville series of documentaries in the 9.30pm Tuesday slot last week with Getting Frank Gehry, the ABC is firing up its iView Arts channel today. It will be loaded with 35 hours of programming across seventy titles, said to include ‘documentaries, original Australian short form commissions, daily arts news, classic clips from the rich and deep ABC archive and cult arts shows from Australia and around the world. It has a newsy strand with reviews, announcements and interviews.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.