Screen Forever 2013: Google’s Approach to Watching Content Owners’ Backs

The world of content and culture is moving online. And search giant Google is in the driver's seat to know what the trends are. But the digital world unfolds in a fraught way for many creators. In the
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The world of content and culture is moving online. And search giant Google is in the driver’s seat to know what the trends are. But the digital world unfolds in a fraught way for many creators. In the opening session of this year’s Screen Forever conference, Derek Slater, Global Public Policy Manager, Google USA, gave a glimpse into this changing world, as viewed by the advertising behemoth. Andrew Einspruch reports.

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Andrew Einspruch
About the Author
Andrew Einspruch has covered many conferences for Screenhub. His family production company has evolved into the story studio Wild Pure Heart, which is a vehicle for writing projects like his award winning humorous fantasy series, The Western Lands and All That Really Matters. He also helps to run a rescue farm and freelances as a technical writer.