What happens when Bob Campbell, veteran managing director of Screentime, encounters Richard Freudenstein, the managing director of Foxtel? Beyond the rhetoric, the audience can see the different rules of the subscription universe. And glimpse a vast vision in which Foxtel plans to deal with fragmentation by owning the lot.
The basic Foxtel strategy is pretty simple: provide compelling content which is EXCLUSIVE. Invest in TECHNOLOGY. Provide excellent CUSTOMER SERVICE. These are the headings on the subscription strategy whiteboard.
