SPAA Conference: market component revamped, breaking down the walls, returning to a sense of fun

With the SPAA Conference now rebadged as ‘Screen Forever’, the familiar SPAAmart has also morphed into the Screen Forever International Partnership Market.

The name change signals a thorough makeover of the traditional market component, to reflect both changing practices and push along some new priorities. This will be the first conference under SPAA executive director Matthew Deaner, and reflects surveys and discussions with the wider sector, and his visit to the Canadian Media Production Association conference in March.