It is so long since Ten last launched the Eyewitness brand we have seen the rise of the internet, the birth of the DVD and the emergence of the mobile phone. But Ten’s sad 15.4%, down from 17.1% last week, gave the others a teeny boost.
The news for the day is tectonic for Ten watchers with a sense of branding. Having mucked around since 2010 with news in ways which wrecked the Eyewitness News brand originally established in 1991, the network has rushed into the future by embracing the past. Yes, the Eyewitness News brand is back.
