ABC2 is running promos for itself which are so convoluted I am surprised they can get their socks on in the morning.
The idea goes like this: get groups and performers to make post-Gruen promos for ABC2. Let them loose. Enjoy the attention from their social media.
Call the promos ‘branded content’ – a term so filthy in the ABC that grown controllers have torn their own tongues out for saying it.
