In which a smart, level headed producer contemplates the shimmering hype around YouTube and its revenue model. Lyn Norfor remains sensibly difficult to convince.
In a Vivid event, held at the Museum of Contemporary Art and presented by Screen NSW and Screen Australia, the future of online video was hotly debated. Megan Simpson Huberman, Director of Development and Production, Screen NSW, kicked off proceedings with some impressive numbers – over 11 million Australians have watched TV online and the advertising spend on online video is growing faster that the television ad spend. In addition, Screen Australia has changed their requirements so that marketplace attachments are no longer mandatory for the Multi-Platform Drama Production Fund. The big question for the producers in the room still remains – who is going to take the place of the television broadcasters and pay for production up front? Stay tuned – maybe YouTube will share some of its love.
