Qualitative research? Say it ain’t so! Research goes beyond the usual statistical breakdowns to document some conversations with Australians about local content. It turns out Australian content creators are delivering exactly what our audiences want from Australlian production.
The Mind & Mood Report team, run by Ipsos Australia, interviewed six friendship groups in Sydney, Melbourne and Orange in some depth about their experience of and affection for Australian screen content. The results are published today.
