March of the Moguls: surely not more of the same in the ratings game

Just as the old business model of commercial free-to-air television is near dead and buried the ratings game had radically changed, too, in the past decade. Dr O'D gets into the sandpit to follow the
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Just as the old business model of commercial free-to-air television is near dead and buried the ratings game had radically changed, too, in the past decade. Dr O’D gets into the sandpit to follow the networks smacking each other over the head with their tiny plastic shovels.

Just as the old business model of commercial free-to-air television is near dead and buried the ratings game had radically changed, too, in the past decade.

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Dr Vincent O'Donnell
About the Author
Once a film editor, Dr Vincent O’Donnell is a historian of Australian film agencies. He is an honorary fellow in RMIT University’s School of Media and Communication, a past president of the Producers and Directors Guild of Victoria and former executive producer at Film Victoria.