Faced pressed against the glass, Dr O’Donnell contemplates the future of television in Asia, and finds the rise and rise of branded content. At least brands are firmly defended by the law; formats are still a lot more ambiguous.
The daylight is fading with tropical rapidity.
Your correspondent is looking out at the city of Kuala Lumpur from the 19th story of one of its better up-market tourist hotels. Nothing, of course, that James Packer would stay at, but a good site for the inaugural Asian Animation Summit.
