Local Emmy® Award winning production company Hoodlum has announced a global partnership with Sundog Pictures (UK) and Tim Kring’s Imperative Enterprises (US) launching a brand engagement division which will deliver new ways of bringing compelling brand stories to life. It will be headed up by Sundog’s Nick Ryle in the UK, who has been appointed director of brand engagement.
Driven by their combined collaborative connections across the media industry, the brand engagement division will build on partnerships with digital specialists, media owners, script writers and celebrities. Drawing on their expertise, the trio will craft stories that will match characteristics of a brand’s culture with specific audience insights. This partnership is a reflection of the rapidly changing relationship between brands and content creators as audiences fragment across the new digital and traditional broadcast entertainment landscape.
