So, you want to get across some statistics about the state of viewing habits – especially for kids – to the SPAA 2012 audience. But statistics are dry at best. So how to make it sexier? How about assembling a panel of industry professionals, and have them engage in a quiz show format.
That’s the approach taken by the not exactly pithily titled session From Wireless to the Web, From TV to Tablets, From ROM to Retina Display: Keeping Up with the Kids. It was a light-hearted look at the seriously changing face of children’s TV viewing.
