In the fast-moving world of commercials – very different from long for work – there is a certain irony in a CGI advertisement about freeing animals from their cages. Animators are sometimes happy that they have enough space so their bodies don’t actually touch as they stare at their screens, hip-hop on their headphones. FSM has done just that, and bent the opportunity into a strategy for company development.
The campaign is for a charity, Animals Australia, for which FSM built a TV, cinema and online campaign.
