Foxtel: making the app Aurasmic

Bringing Foxtel’s shows to life, Foxtel has partnered with Aurasma, the world’s leading augmented reality platform, to promote its quality programming.[The tool is more interesting than this lede].
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Bringing Foxtel’s shows to life, Foxtel has partnered with Aurasma, the world’s leading augmented reality platform, to promote its quality programming.

Aurasma’s augmented reality is the latest technology to be used in mobile advertising and marketing, and its Aurasma Lite App views Foxtel’s printed items and sends bonus digital content straight to a user’s device. This content includes video promos, interviews, extended trailers and behind the scenes footage.

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