SYDNEY, 23 March 2012 – ARRI has already taken several orders for its revolutionary new Master Prime 135mm lens in Australia and New Zealand. The new lens fits perfectly between ARRI’s Master Prime 100 and 150 and now brings the Master Prime set up to 17 focal lengths.
ARRI Australia MD Stefan Sedlmeier said, “We have already taken orders from many of our Australian and NZ customers including Red Apple Camera Rentals, Video Australasia and Hugh Miller, many of whom are looking to complete their set of Master Prime lenses. The feedback we have had about the new lens is nothing short of excellent.”
