As part of a marketing campaign for TV2’s popular local drama series Shortland Street, TVNZ and digital agency AIM Proximity have launched a Facebook application that allows fans to have a summer fling with their favourite character.
The application went live immediately after Shortland Street’s dramatic season finale on Friday. Fans of the show are invited to ‘hook up’ with Hunter, TK, Daniel, Sophie or Nicole, and will then receive fun and flirtatious Facebook messages throughout the show’s hiatus, allowing them to engage with their fling all summer long.
