Ad agency Special Group were deemed to be very special indeed on Monday night in France, tripping back and forth to the podium more frequently than diarrhoea sufferers to a loo. The Special ones were being rewarded and awarded at the International Advertising Festival with Lions for their Orcon and Iggy Pop campaign.
All in all, the team took home four Lions: the Grand Prix for Best Integrated Campaign Led by Direct Marketing, as well as a Gold (also in the Direct category) and a pair of bronzes in the Promo and Activation category. Curious Film, Liquid Studio and Roundhead Studio were credited as doing the hard work.
