Lou, surfing on critical support, a good publicity campaign and daytime television coverage, is caught in the shallows with the tiddlers and the sandcrabs.
On sixteen screens, it has taken all of $27,371, at a screen average of $1,710.
Looking at this as an outsider to the exhibition drama, this seems very disappointing. Kent Smith, the CEO of distributor Kojo, figures he will still harvest good word of mouth as the film moves beyond its travelling release. The regional newspaper response is encouraging too, so it has name recognition at least.
