Let’s assume you are using product placement. Let’s further assume you are willing to do a survey about it. The School of Marketing at the University of NSW really wants to hear from you.
My name is Remiko Wong and I write to you to seek your help in some research being conducted by the School of Marketing at the University of NSW. This study is the first ever Australian-based study into product placement decision makers – looking at understanding their beliefs and attitudes to the practice, and trying to identify what business practices they are adopting. Not only do we hope to get a snapshot of where the Australian industry is currently sitting (which is much needed considering how new product placement is here) but we will also compare how they sit in relation to the US industry since we are replicating an existing US-based study that appeared in a top advertising journal (Journal of Advertising Research) .
