Two four-wheel-drive enthusiasts have created the most popular show on community television, and have gone from a $1,000 Sony to a full-time staff of three shooting multi-camera at 4WD events around Australia. Welcome to the world of niche, and wonder aloud that someone in pay or network television hasn’t picked it up.
4WD TV is a 30-minute weekly magazine format that covers the world of serious 4WD enthusiasts: People who take part in regular sporting events like extreme winch, rock crawling and 4WD treasure hunts at events like the Rotorua Winch Challenge and Tuff Tracks.
