McDonalds is on the attack against ‘Fast Food Nation’, which Dendy publicists are quietly noting, and pointing to an unusually smarmy and nationalistic ad about your friendly multinational and the local farming industry.
McDonald’s appears to be gearing up its PR campaign against FAST FOOD NATION, Richard Linklater’s fictionalised adaptation of Eric Schlosser’s best selling book of the same name which ties fast food to health problems, the decline of small farmers and American cultural homogenization. The attached ad appeared in Who Weekly and a piece about the company’s healthy-choice meals being trialed in the Hunter Valley ran in the Sydney Morning Herald last month.
