SBS: polishing coverage for foodball World Cup

With less than four months before the kick off of the world’s most watched sporting event, the FIFA World Cup, SBS has confirmed a full bill of partners and major sponsors for its television and online coverage.
 
FIFA partners McDonald’s, Hyundai/Kia and Sony plus FFA partners Optus, QANTAS and Nike have been named as SBS’s World Cup broadcast partners, while Castrol and Coca-Cola, also FIFA partners, and TAB have been named broadcast sponsors of the event.
 
All partners and sponsors will feature on SBS ONE, SBS TWO and regional channels in addition to SBS’s designated football website – sbs.com.au/theworldgame
 
SBS Director of Advertising Sales Mark Fairhurst said: “We are proud to have such a strong line-up of premium brands aligned with the World Cup and with SBS.
 
“SBS has been Australia’s official broadcaster of the FIFA World Cup? since 1986, with strong, loyal, passionate audiences, and this year we are committed to delivering our audiences and advertisers the very best World Cup content across multiplatforms.”
 
SBS’s dedicated football site, The World Game will relaunch with fresh, new and exciting content on 1 March, featuring comprehensive statistics, fixtures, results and league tables, plus new live scoring functionalities, more video highlights and more exclusive content than ever before.
 
SBS will broadcast its 2010 FIFA World Cup? television coverage 24 hours a day across SBS ONE and SBS TWO as well as online.  All live matches on SBS ONE will also be available in HD on SBS ONE HD. 
 
SBS online will feature a special FIFA World Cup? edition of The World Game complete with live streaming, video on demand highlights and replays, live stats, in-depth analysis and opinion from its 2010 FIFA World Cup commentary team.  The World Cup edition of the site is scheduled from 1 June.
 
SBS is now on-selling remaining spots across TV and online throughout the event.