ACMA: Network Ten breached subliminal advertising code

The Australian Communications and Media Authority has found that the Ten Network breached the Commercial Television Industry Code of Practice 2004 during the broadcast of the 2007 ARIA Music Awards on
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The Australian Communications and Media Authority has found that the Ten Network breached the Commercial Television Industry Code of Practice 2004 during the broadcast of the 2007 ARIA Music Awards on 28 October 2007 by transmitting images below or near the threshold of normal awareness.

Several complaints were received by ACMA about the inclusion of brief displays of sponsor’s logos during the nomination segments of the program.
ACMA reviewed the relevant material at slow speed and frame by frame. It found that the rapid-cut graphics used in the program was a ‘technique’ that attempted to convey information to viewers below or near the threshold of normal awareness, which is a breach of clause 1.8.4 of the code.

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