SDA Chair Kerry O’Rourke today said, “The film television, games and new media industries in this country will slip backwards rapidly in terms of productivity and global competitiveness without a real broadband architecture. The Labor Party is to be congratulated for planning to move Australia so strongly in this direction, but broadband, crucial as it is, is just plumbing. The missing piece in this future-setting goal is the content and the access Australian content producers will have to the latest high-end technology to tell Australian stories. What product will flow through this plumbing? Whose stories do we want to be channelled via the internet to Australian audiences and the rest of the world?”