Interesting that the repeat of ‘Top Gear’ Australia outrated the Ashes. At least 121,000 intrepid Australians hang in for le Tour, sharing their collective disappointment as Cadel disappears into the peleton.
The 2009 Ashes Test Series continues to rank among SBS’s most-watched programs, according to figures from OzTAM.
And as the Tour de France riders scale the Pyrenees, interest is peaking, with SBS’s television coverage of stage 15 last night attracting an average audience of 121,000 viewers between 10.30pm and 2am.
