The good folk at MediaWorks resisted the temptation to gloat much about the headline numbers from TVNZ’s annual report released earlier this week, possibly because they’re sharing the same pain. However, this morning was party time at TV3 as Breakfast rival Sunrise put two candles on its birthday cake.
Given the almost invisible ratings the show was getting in its first months on air, some people might be surprised that it’s still standing but, after the gamble of bringing in Oliver Driver as co-host a year ago, TV3’s earlybirds seem to have acquired some traction, although TVNZ’s morning offer still outperforms Sunrise 6:1 in the 5+ ratings.
