Seven enjoys any “we will crush youse” moments it can find in the ratings. Now it can use 7TWO as well, and aim the figures squarely at Pay TV.
7TWO builds momentum
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Seven’s new channel – 7TWO – continues to make great strides heading into its third week, hitting new highs in primetime audiences and outstripping every pay television channel’s overall audience in the major metropolitan markets.
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In only its second week, 7TWO is up in audience share week-on-week in all key audiences: up 0.3 of a share point to a 2.3% commercial free-to-air television audience share in total viewers, up 0.3 of a share point to a 2.9% share in 25-54s and up 0.4 of a share point to a 3.0% share in 18-49s.
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7TWO dominates the top 10 programmes for total viewers on free-to-air multiple channel digital television’s second channels – with 7 of the top 10 programmes in the latest survey week (Ugly Betty, Heroes, Chitty Chitty Bang Bang, Kill Bill Vol 1, Category 7: The End of the World, Stargate Atlantis and Air Crash Investigations).
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7TWO also dominates the most-watched programmes on free-to-air multiple channel digital television’s second channels – with 6 of the top 10 programmes for 25-54s, 7 of the top 10 programmes for 18-49s and 5 of the top 10 programmes for 16-39s.
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7TWO continues to deliver more viewers overall across the 6:00am-midnight broadcast day than any channel on pay television. 7TWO is up 50% on TV1, up 80% on FOX8 and up 89% on UKTV.
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Last night, 7TWO delivered its two strongest-rating programmes since its launch: Kill Bill Vol 2 (147,000 viewers) and Big (143,000 viewers) and its best primetime share performance – a 3.7 per cent 6:00pm-midnight audience share, despite not being available in all television homes in Australia.
